👋 Hey there! I'm an experienced UX practitioner specializing in financial services, and on a mission to create great looking, intuitive and effective financial services platforms, apps, and tools for financial advisers and people.
I thrive on tackling challenging problems, diving deep into user research, giving experiences a fresh perspective, crafting interfaces, interactions, and all things related to design systems.
About Me
💓 Design For Good
I care deeply and passionately about how a service or product can impact people's feelings and experiences. My primary motivation is to create seamless and delightful experiences and have positive impact on everyone, transforming ideas into life-changing products and or services through invisible and inclusive design.
🌈 Design Stuff I Love
I love diving into tricky problems and ideas, and I'm all about teaming up with other groups to make cool ideas happen. I'm great at customer journeys, UX research, designing beautiful digital interfaces, building prototypes and intuitive interactions. Oh, and I absolutely love setting up and managing design systems.
I love myself a cuppa americano or kopi-o kosong, movies, games, and music. Basically, I'm a homebody and I have fully embraced my inner computer games geek and also being a closet music producer.
My Skills
💓 Design Leadership
Experienced UX leader and direct manager of team of up to 5 designers.
🕹️ Prototyping & Interaction Design
Many hours every day crafting meaning full connections making cool prototypes with fun animations like Lottie or good ol' Figma.
🌈 Visual Design
I can whip up very polished wireframes and visuals.
👀 UX Research
Proficient in research methodologies, I've successfully planned and conducted numerous evaluative and generative studies and produced useful design artifacts.
🧩 Design System & Ops
I've created, managed and implemented many design systems across many stages and experienced in improving design processes.
♾️ Dabbling in Code
I've built websites using HTML & CSS, Webflow and Framer.
📃 NN/g Cert
UX certified by Nielson Norman Group